The superstar effect being ignored by Cardinals.

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Youboughtit
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The superstar effect being ignored by Cardinals.

Post by Youboughtit »

Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Cardinals4Life
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Re: The superstar effect being ignored by Cardinals.

Post by Cardinals4Life »

Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Excellent post! The Cards have long had superstar players. Arenado and Goldschmidt perhaps the latest duo. Unfortunately, the pair got old really quick. Goldy also lacked the charisma of many superstars. We missed the opportunity with Bryce Harper.

It is definitely time we bring that back to STL.
Ozziesfan41
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Re: The superstar effect being ignored by Cardinals.

Post by Ozziesfan41 »

Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Oh yea all true statements you have to have a face of the franchise who is a legitimate star and the cardinals sure don’t have it right now even though I hear they have a Unicorn
sikeston bulldog2
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Re: The superstar effect being ignored by Cardinals.

Post by sikeston bulldog2 »

Ozziesfan41 wrote: 08 Jan 2026 22:56 pm
Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Oh yea all true statements you have to have a face of the franchise who is a legitimate star and the cardinals sure don’t have it right now even though I hear they have a Unicorn
There sir is an over arching point. No face of franchise. Critical.
C-Unit
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Re: The superstar effect being ignored by Cardinals.

Post by C-Unit »

sikeston bulldog2 wrote: 09 Jan 2026 05:37 am
Ozziesfan41 wrote: 08 Jan 2026 22:56 pm
Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Oh yea all true statements you have to have a face of the franchise who is a legitimate star and the cardinals sure don’t have it right now even though I hear they have a Unicorn
There sir is an over arching point. No face of franchise. Critical.
Wetherholt is the highest touted player, an all-star to be. Winn looks like the one who could turn into a long-tenured fan favorite in time. A franchise SS, he could become the face.

They will still eventually need to bring in a star player from the outside in the same manner they brought in veterans like Arenado or Goldschmidt. Maybe in 2 or 3 years see what type of veterans are on the trade block.
Goldfan
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Re: The superstar effect being ignored by Cardinals.

Post by Goldfan »

Cardinals4Life wrote: 08 Jan 2026 22:47 pm
Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Excellent post! The Cards have long had superstar players. Arenado and Goldschmidt perhaps the latest duo. Unfortunately, the pair got old really quick. Goldy also lacked the charisma of many superstars. We missed the opportunity with Bryce Harper.

It is definitely time we bring that back to STL.
Goldy and NA were exposed as mostly chokers and by their own admission “Not Leaders”
Jatalk
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Re: The superstar effect being ignored by Cardinals.

Post by Jatalk »

I really want to jump on this bandwagon as I have been thinking about rebuild with youth vs rebuild with free agency.

My question is how many superstar players can the Cardinals afford? Say two to four? That leaves a lot of the roster that has to play supporting roles. I’m not sure our roster has many players capable of that at this point.

Yes superstars may get attention but in my feeble mind it really comes down to winning and competing.
Banner29
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Re: The superstar effect being ignored by Cardinals.

Post by Banner29 »

Crazy to think that the last true superstar this organization provided was by pure luck in Albert Pujols. Who honestly has more legendary status than superstar. Makes you wonder where this team would be had they not scored on that lottery ticket. Not minimizing Yadi or his significance to his team but I struggle to consider him a true superstar. Even when the Cardinal farm system was considered ahead of the curve and not complete dog chit like it has been they still couldn’t produce that guy fans single handedly would open up their wallets to go see.

And as far as Arenado and Goldie goes they also got lucky in perfect situation where you had 2 teams in the Dbacks and Rockies desperate to get rid of their contracts and not much competition to acquire them. And things didn’t at all end up the way we all would have wanted in the end with those 2
rockondlouie
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Re: The superstar effect being ignored by Cardinals.

Post by rockondlouie »

JJW

Is the only current player in the system who has a real shot at being that "superstar".
earp
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Re: The superstar effect being ignored by Cardinals.

Post by earp »

Or:
What player on roster would you build team around?
Punkk6
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Re: The superstar effect being ignored by Cardinals.

Post by Punkk6 »

How many times do they have to tell us ? They are rebuilding with youth. They are not going to go out and buy a superstar.
Othawhitemeat
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Re: The superstar effect being ignored by Cardinals.

Post by Othawhitemeat »

rockondlouie wrote: 09 Jan 2026 09:06 am JJW

Is the only current player in the system who has a real shot at being that "superstar".
Do think there is a small chance one of Raniel Rodriguez or Joshua Baez could also be one (Baez less likely) but tools are there.
bccardsfan
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Re: The superstar effect being ignored by Cardinals.

Post by bccardsfan »

Othawhitemeat wrote: 09 Jan 2026 10:03 am
rockondlouie wrote: 09 Jan 2026 09:06 am JJW

Is the only current player in the system who has a real shot at being that "superstar".
Do think there is a small chance one of Raniel Rodriguez or Joshua Baez could also be one (Baez less likely) but tools are there.
Hard to say, but that is pretty much what the team is betting on. A player from the system becoming the next superstar. They are not going to go out at pay $25+M per year for one.... seems very unlikely.
rockondlouie
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Re: The superstar effect being ignored by Cardinals.

Post by rockondlouie »

Othawhitemeat wrote: 09 Jan 2026 10:03 am
rockondlouie wrote: 09 Jan 2026 09:06 am JJW

Is the only current player in the system who has a real shot at being that "superstar".
Do think there is a small chance one of Raniel Rodriguez or Joshua Baez could also be one (Baez less likely) but tools are there.
I hope so too whitemeat.

R.R. is still really young but he'd be my #2 guy who has a shot (especially if he stays behind the plate).

Baez made a quantum leap last season, fingers crossed he keeps on a upward trajection (sic?) but not sure he's "superstar" material.
Cardinals4Life
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Re: The superstar effect being ignored by Cardinals.

Post by Cardinals4Life »

Goldfan wrote: 09 Jan 2026 08:07 am
Cardinals4Life wrote: 08 Jan 2026 22:47 pm
Youboughtit wrote: 08 Jan 2026 22:37 pm Numerous studies across different sports have confirmed that the presence of superstar athletes significantly drives attendance at both home and away games. This phenomenon is often referred to as the "superstar effect".

Key findings on how superstars drive attendance:
Increased Demand: Superstars boost ticket sales, television ratings, and merchandise sales, generating additional revenue beyond their on-field contributions.

Away Game Impact: The impact is seen not only in home games but also in road games, as fans of opposing teams pay to see a visiting superstar play in person. This was observed with players like Michael Jordan, LeBron James, and Shaquille O'Neal in the NBA, and Shohei Ohtani in MLB.

Measurable Effects: The "Caitlin Clark effect" in women's college basketball and the WNBA is a recent example, where her presence resulted in a significant increase in attendance at her games, including a carryover effect on subsequent games. Similarly, Lionel Messi's arrival in Major League Soccer (MLS) led to a league-wide record attendance.

Beyond Performance: While team success is important, the individual star power and charisma of an athlete can attract fans regardless of a team's immediate performance or even the outcome uncertainty of a specific game.

Economic Value: The value generated by a superstar can be substantial, with one study estimating Michael Jordan's value to other NBA teams alone at approximately $53 million due to increased interest and attendance.
In essence, superstars create an "externality" that benefits the entire league by enhancing the overall entertainment value of the sport and attracting a wider audience.

Surely the Cardinals ownership is smart enough to understand this. Fans demand elite superstars in their prime. I will go see a loosing team if they have a prime Albert Pujols to watch,
Excellent post! The Cards have long had superstar players. Arenado and Goldschmidt perhaps the latest duo. Unfortunately, the pair got old really quick. Goldy also lacked the charisma of many superstars. We missed the opportunity with Bryce Harper.

It is definitely time we bring that back to STL.
Goldy and NA were exposed as mostly chokers and by their own admission “Not Leaders”
Goldy won an MVP with us, guy. I wouldn't call him a choker.
Cardinals4Life
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Re: The superstar effect being ignored by Cardinals.

Post by Cardinals4Life »

Jatalk wrote: 09 Jan 2026 08:20 am I really want to jump on this bandwagon as I have been thinking about rebuild with youth vs rebuild with free agency.

My question is how many superstar players can the Cardinals afford? Say two to four? That leaves a lot of the roster that has to play supporting roles. I’m not sure our roster has many players capable of that at this point.

Yes superstars may get attention but in my feeble mind it really comes down to winning and competing.
Superstars are also really freaking good!
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