Where are you getting the Cardinal revenue numbers

[bretto12]

I see people posting how much money the Cards made from Cardinal Village and how much of a per centage they spent of revenue. Where are those numbers coming from. The only way to know them would be to see the Cardinal Village and team tax return and I'm sure that is not happening. So those of you who posted on why De Witt is spending 40% of revenue and getting 100 million from the village please explain where you go those numbers.

[rockondlouie]

I see people posting how much money the Cards made from Cardinal Village and how much of a per centage they spent of revenue. Where are those numbers coming from. The only way to know them would be to see the Cardinal Village and team tax return and I'm sure that is not happening. So those of you who posted on why De Witt is spending 40% of revenue and getting 100 million from the village please explain where you go those numbers.

Forbes does the best job on revenues and operating income:

https://www.forbes.com/mlb-valuations/list/

https://www.forbes.com/sites/justinteit ... eams-2025/

Some others too:

https://twinstrivia.com/2025/04/05/mlb- ... s-payroll/

[Jatalk]

Good questions. I have seen articles disclosing team revenue. Not sure what is included. They disclose roster payroll. But the big item I never see is bottom line reporting. I think there is one publicly owned team that produces annual audit report.

[dugoutrex]

they are only estimates

[earp]

The St. Louis Cardinals generated approximately $358 million in revenue in 2024, with a franchise valuation of $2.55 billion as of 2025. This places them among the top MLB teams in terms of financial performance and overall value.



Revenue Highlights
2024 Revenue: $358 million

This figure includes income from ticket sales, broadcasting rights, sponsorships, and merchandise.


2025 Valuation: $2.55 billion

Ranked #11 by Forbes and #12 by CNBC among MLB franchises

The team was purchased by the DeWitt family in 1995 for $150 million, marking a massive increase in value over three decades

Owner Bill DeWitt Jr. has publicly stated that owning a baseball team isn’t necessarily a profitable venture in terms of liquid cash flow, despite the franchise’s soaring valuation

[OldRed]

The St. Louis Cardinals generated approximately $358 million in revenue in 2024, with a franchise valuation of $2.55 billion as of 2025. This places them among the top MLB teams in terms of financial performance and overall value.



Revenue Highlights
2024 Revenue: $358 million

This figure includes income from ticket sales, broadcasting rights, sponsorships, and merchandise.


2025 Valuation: $2.55 billion

Ranked #11 by Forbes and #12 by CNBC among MLB franchises

The team was purchased by the DeWitt family in 1995 for $150 million, marking a massive increase in value over three decades

Owner Bill DeWitt Jr. has publicly stated that owning a baseball team isn’t necessarily a profitable venture in terms of liquid cash flow, despite the franchise’s soaring valuation

My question has always been HOW MUCH money do the owners think they should make?

[bretto12]

The value of the franchise is not accessible. It is like equity in your house and on available if you sell. I would imagine that expenses on the stadium are increasing with age. Plus, I wonder what the back office salary positions are. You don't get top quality leadership cheap. I am sure we would all be surprised at the total cost of running a big league team.

[Dazepster]

The value of the franchise is not accessible. It is like equity in your house and on available if you sell. I would imagine that expenses on the stadium are increasing with age. Plus, I wonder what the back office salary positions are. You don't get top quality leadership cheap. I am sure we would all be surprised at the total cost of running a big league team.

Equity in a house or an asset can be tapped relatively easily if necessary without requiring a sale of that asset.

Alternatively, one could bring in or on new partners that must pay in at current valuations.

Stop doing the Bidding of Unrepentant Billionaires.

[Cranny]

The value of the franchise is not accessible. It is like equity in your house and on available if you sell. I would imagine that expenses on the stadium are increasing with age. Plus, I wonder what the back office salary positions are. You don't get top quality leadership cheap. I am sure we would all be surprised at the total cost of running a big league team.

Equity in a house or an asset can be tapped relatively easily if necessary without requiring a sale of that asset.

Alternatively, one could bring in or on new partners that must pay in at current valuations.

Stop doing the Bidding of Unrepentant Billionaires.

How did those billionaires get to be billionaires, Daze? They didn't get there by owning cash flow negative entities.

[renostl]

The value of the franchise is not accessible. It is like equity in your house and on available if you sell. I would imagine that expenses on the stadium are increasing with age. Plus, I wonder what the back office salary positions are. You don't get top quality leadership cheap. I am sure we would all be surprised at the total cost of running a big league team.

Equity in a house or an asset can be tapped relatively easily if necessary without requiring a sale of that asset.

Alternatively, one could bring in or on new partners that must pay in at current valuations.

Stop doing the Bidding of Unrepentant Billionaires.

How did those billionaires get to be billionaires, Daze? They didn't get there by owning cash flow negative entities.

Correct.

Is owning a franchise in sports the same as those since as Forbes states the value has increased by
2.4 billion. MLB won't fail anytime soon. IF it does, the billionaire will be okay, much like when billionaires
have a project fail.

Can a team, as a single franchise of a product, run a closer margin even a negative margin for
a season or two, with the knowledge that a better product would return the demand that fell
off a cliff?

I know that you won't answer that. Your experience and your education treats businesses and cash flow
as always the same linear equation. I can respect that to some degree, just not in a business like MLB where
owners are sometimes seeing this as a hobby or feeding ego. Yet in a brand-new business, one that has a very risky possibility of
fail. how long on average does it take for them to realize profit?

I'm not against these people having a budget. It is a waste of keystrokes to even debate what
their budget should be. Crying poor though or comparing a MLB franchise like its Brown shoe company
can trigger reaction.


The MLB owners aren't anywhere near the position as those courageous people. The proof is actually the owners
themselves. When they do sell, they seem to do fine. The Orioles sold for
$1.75 billion in 2024. Mets for $2.5 billion. Bill could get out if it was hurting him. Even a Missouri
team sold for a billion. Do billionaires invest poorly?