Hiring Non-St Louis Girls To Run The Identity Of A Franchise Is Stupid

[TheSolution]

Why would the Blues hire girls, not even from St. Louis, to run social media and give the online personality of the St. Louis Blues the cutesy vibe of a smoothie girls instagram?

All of this is so off.

Everything.

The stupid STL logo that does not fit this franchise or sport.

Programs, franchises, organEYEzations must have a rooted culture.

The Blues, for whatever reason, have uprooted theirs ENTIRELY and filled it with superficial dumb [shirt] and it’s part of the spiritual issue happening here on top of simply not having enough elite players in a league with teams filled with them.