John Oliver of Last Week Tonight did a segment a couple of weeks ago about minor league baseball and how much fun it is. He said that they would rebrand one minor league team, and last Sunday it was revealed who they picked - the Erie SeaWolves (Tigers double-a team). Seawolves in Erie? Um...ha. Anyways, pretty cool. I can't wait to see what they come up with.
Forty-seven teams contacted the show in the wake of this offer, which included the caveat that “You can’t ask us any questions, give us any notes and you have to do what we come up with.”
“We are willing to use all our resources and stupidity to give one Minor League Baseball team a total rebrand,” said Oliver. “We will give you a new team name. A new mascot. We will even throw you a theme night. It will be personalized and it will be bespoke.”
