If death is a "good career move", as a music industry exec described the passing of Elvis, then Dr. Ruth; Shannon Doherty, and Richards Simmons had the misfortune, publicity-wise, of passing on a weekend that would be swamped by that OTHER big story

Thus joining:
--- Jim Henson, whose death shared the day's headline with Sammy Davis Jr.;
--- Farrah Fawcett, who passed just hours before Michael Jackson, and the real biggie.....
--- poor Mother Theresa, whose death was nearly forgotten because every network was airing wall-to-wall grieving over Princess Diana
Timing is still everything.