St. Louis, MO - September 28, 2012
This week St. Louis becomes the proud headquarters of a new company that supports female cancer patients. Vanessa Lacewell, a local entrepreneur and cancer survivor, has created a subscription based gift box service, with a cause. My Pink Purse - Survivor Essentials is Vanessa’s way of helping women who’ve been diagnosed with cancer and who are going through the same stressful experiences that she battled through during chemo therapy.
If you haven’t heard the hype about all of the new gift-box subscription companies that are popping up, you’re bound to sooner than later. Women of all ages are signing up for these personally packed boxes filled with beauty and fashion products that are delivered straight to their doorstep.
These services have been all the rage for consumers, featuring companies like Birchbox, the largest to date, who’s focus is on beauty and lifestyle products; Citrus Lane, a box packed with items for parents of toddlers ages newborn to three; And PawBox, a gift box stuffed with items for your favorite furry friends.
These companies have been particularly successful for a combination of reasons. One, the element of surprise that the box creates for recipients, two the discovery factor that users get from receiving product samples, and three, the total value of the products and services included in the box.
The personally packed box will contain items that support women with skincare, anti-nausea, beauty, fashion, relaxation, healthcare, comfort, inspirational, and everyday lifestyle products and services. The purpose of the box is to introduce women to products and services they may have not known about otherwise, and to support and uplift women going through a very difficult time in their life.
The box is being launched at this weeks Sista Strut event, taking place in Forest Park on Saturday, Oct. 6th. The event will host over 8,000 women who are walking for cancer research and awareness. Vanessa can be found supporting the walk and and proudly creating awareness of the My Pink Purse service under the Survivor Tent, located just outside the History Museum.
Women can purchase a subscription to the My Pink Purse - Survivor Essentials gift box for just $20 a month, and can expect to receive their delivery stuffed with useful products at the end of every month. More information about My Pink Purse can be found online at www.survivoressentials.com.
