Ashley Furniture HomeStore Launches Campaign for ‘Nurses for Newborns’

ST. LOUIS, March 4, 2013 – While the area’s infant mortality rate – which stands at 11 deaths per 1,000 births in St. Louis City, and 7 deaths per 1,000 births in St. Louis County -- has declined slightly in recent years, it is still much higher than the national average (6.1) and the statewide rates for Missouri (6.6) and Illinois (6.8)*.

To help fight infant mortality throughout the St. Louis region, Ashley Furniture HomeStore is launching a campaign this week and next to collect diapers, baby formula and monetary donations at its area stores for St. Louis-based Nurses for Newborns, which provides a safety net for at-risk families to help prevent infant mortality, child abuse and neglect.

“The organization is helping to save the lives of babies,” said Michael Phillips, co-owner and vice president of Ashley Furniture HomeStore/St. Louis. “Nurses for Newborns provides in-home nursing visits to promote healthcare, education, positive parenting skills, and infant medical care across 20 Missouri counties.”

Area residents and businesses are invited to donate and drop off baby diapers and formula at the six area Ashley Furniture HomeStore locations from Wednesday, March 6, through Monday, March 18. Phillips said there also will be in-store discounts for customers who donate diapers and formula during the campaign period. All donations will be accepted during store hours, Monday through Friday, 10 a.m. - 9:00 p.m.; Saturday, 10 a.m. – 8 p.m.; and, Sunday, Noon to 5 p.m.

Additionally, Ashley Furniture HomeStore designers at each of the stores will be decorating baby nurseries in-store, and inviting area residents to vote on their favorite nursery design. They can cast their ballots in the stores or on Ashley Furniture HomeStore’s FaceBook site through midnight March 18.

Phillips said Ashley Furniture HomeStore has raised more than $62,000 for Nurses for Newborns and has collected countless diapers and formula the past six years. Ashley Furniture HomeStore locations are:


Florissant, Missouri

2409 N Highway 67

Florissant MO, USA 63033


O Fallon, Missouri

2331 Hwy K

O Fallon MO, USA 63366


South St. Louis County

4432 Lemay Ferry Rd

St Louis MO, USA 63129

West St. Louis County

14101 Manchester Rd

St Louis MO, USA 63011



6609 Edwardsville Crossing

Edwardsville, IL 62025



3700 Green Mt Crossing

Shiloh, IL 62269



(* -- Local, state and national rates were provided by the Centers for Disease Control and Prevention, the National Center for Health Statistics, and the St. Louis Maternal, Child and Family Health Coalition.)