Landmark Bank Partners with SteadyRain to Improve Online Marketing Strategy
ST. LOUIS – March 23, 2011 – St. Louis based Internet strategy, design and development agency, SteadyRain, extends its partnership with Landmark Bank to create a comprehensive, cross-channel online marketing strategy, focusing efforts primarily on search marketing and social media.
The strategy process began with a comprehensive discovery phase in which SteadyRain assessed Landmark Bank’s current online marketing efforts. By acknowledging current strengths and weaknesses, SteadyRain was able to develop targeted and creative solutions, unique to Landmark. Throughout the ongoing campaign management and execution, SteadyRain will leverage online content, implement custom tracking tools for greater conversion assignment to specific media channels, including Landmark’s social media and OLM efforts, and drive targeted traffic through paid search campaigns.
"Our company places a big emphasis on being accessible and approachable for both customers and prospects,” said Rhiannon Trask, Vice President of Online Marketing, Landmark Bank. “Choosing SteadyRain to improve our online presence made perfect sense, given their industry expertise, consistent client support and outstanding service approach. For this project, what attracted us the most was their willingness to work with us to create a highly customized, well thought-out plan to achieve our goals."
The goal of this online strategy is threefold. It’s designed to solve specific industry and business issues which will ultimately improve Landmark’s online visibility. Second, the online strategy will provide proper search engine campaign measurements. Lastly, it will create a holistic strategy that is not only meaningful to Landmark Bank but also thoughtfully utilizes marketing budget by moving dollars into the most effective channels based on measurement, not on instinct.
“It is truly exciting to gain Landmark Bank’s online marketing business,” says Eric Baggett, Director of Online Marketing. “We have been their long-time web development partner, so it makes perfect sense. We are now able to create winning online marketing strategies, solve complex search placement issues, and implement the necessary fixes all under one roof. This really reduces our clients’ speed-to-implementation.”
Landmark Bank previously partnered with SteadyRain to design and develop a new website. The website allows for a more user-friendly experience with specific tactics designed to provide potential and current clients quick and easy access to information about Landmark’s services. The enhanced website strategy implemented key conversion tactics within the site navigation, visual callouts and calls-to-action in the site design. The Landmark site integrated with the DotNetNuke Content Management Solution, which allows Landmark to manage their online content easily and without the need for third-party or pc-based software.
The Landmark Bank strategy has resulted in increased traffic and increased lead flow which will only continue to grow with the addition of SteadyRain’s online marketing campaign management services.
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-a-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Missouri Botanical Garden, Novus International, and Washington University. For more information about SteadyRain, please visit www.SteadyRain.com.