TALENTED TEAM BEHIND SEEDS OF HAPPINESS GROWS REVENUES AND JOBS IN 2012, PLANS CONTINUED EXPANSION IN 2013

Company Manufactured More than 100,000 Seeds in 2012, Plans to Double Production in 2013

MARCH 5, 2013 (ST. LOUIS, MO) – Seeds of Happiness, the retail novelty manufacturer headquartered in Kirkwood, MO is entering its third fiscal year riding a wave of expansion and success. The company’s 2012 revenues grew by more than 36 percent and the company’s line of products is now available at retail locations in 49 states, as well as on its website: www.seedsofhappiness.com.

“We hand crafted more than 100,000 Seeds of Happiness in 2012 at our ‘Smile Factory’ in Kirkwood, Mo.,” said Mark Borella, creator of Seeds of Happiness. “The tremendous growth the company has experienced during the past two years is simply remarkable. I am looking forward to 2013 and working with our talented team to achieve our company’s aggressive plans for continued success and expansion.”

A few of the highlights in Seeds of Happiness’ growth plans for 2013 include:

·       A continued focus on increasing sales revenues of Seeds of Happiness products on the company’s website. Total website sales increased 138 percent from 2011 to 2012. This year’s sales are poised to increase significantly again. In January 2013, on-line sales of Seeds of Happiness increased 105 percent from on-line sales in January 2012.

·       The company plans to double its production of seeds during 2013 at its “Smile Factory” in Kirkwood, MO. To meet this demand, the company has recently hired several part-time employees, bringing its employee total to 14.

·       Capitalizing on the tremendous response the company received at the Atlanta International Gift and Home Furnishings Show, Seeds of Happiness has already added 148 new retail outlets in 2013. This brings the total number of retailers carrying the company’s products to 690.

·       Sustaining wholesale sales revenue momentum, the company’s primary source of revenue, which comprised 48 percent of its 2012 total sales. 

About Seeds of Happiness

Mark Borella, an accomplished sculptor and photographer from Kirkwood, MO, began creating Seeds of Happiness in 2006, as a way to reach out to a life-long friend whose son was dying of cancer.  From that one initial gift batch, Seeds of Happiness have grown into a global phenomenon with people sharing seeds in the United States, Singapore, Egypt, Turkey, and Colombia, to name just a few countries. The company offers a full product line of Seeds of Happiness merchandise including large smiles, specialty seeds and apparel that is available in 500 stores across 46 states, as well as on-line. Seeds of Happiness prides itself on its customer service, with a handwritten “thank-you “ note accompanying each order.

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ATTENTION MEDIA: Interview opportunities are available. Please contact Annemarie Schumacher at 314-968-8285 or Annemarie@schumachercreative.com to arrange.

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