Yank and Limey Unfolds Promotion of New Shaughnessy Paper & More Retail Store
Marketing strategy and design firm handles everything from strategy and branding to logo development and PR in the opening of new paper store
St. Louis, MO – February 12, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, recently helped Shaughnessy, a major paper distributor located in the metro area, launch and promote its new retail store. Paper & More officially opened its doors in December, with a rare combination of specialty paper selections for consumers as well as reams and cases for printers, businesses, and samples for designers. Yank and Limey was commissioned to help guide Shaughnessy management brand the store, create a new logo and tagline, manage creation of both exterior and interior signage as well as promote the new store to the public.
“We had a vision for our Paper & More retail store. We knew the customer base that we wanted to target. We knew the products we wanted to offer. We had an idea of what we wanted the store to look like. What we didn't know was how all those components work together to create the optimal desired result,” commented Jerry Callahan, Shaughnessy general manager. “Yank and Limey provided all the intangibles that we were missing. With the expertise that Ben and Paul brought to us, we were able to create the right environment... from the logo and signage to the inside of the store where Ben and Paul helped create an environment that was warm, friendly, informative, attractive and best of all, enhanced our products by the way they were displayed,” he added.
The project began as a logo for the exterior signage and expanded into a full-fledged marketing program that tied all elements together on the foundation of a solid marketing strategy and brand for the new store. Yank and Limey created advertisements and invitations to promote the grand opening and even arranged an interview with KMOV-TV’s Kristen Cornett and Ed Kniep, president and COO of Shaughnessy, to promote the store’s “Green Scene” initiative. Watch the interview here. “This was truly a fabulous launch to be a part of, from the logo work to the interior design and promotion and could not have been better received by the client,” reported Ben Franklin, president and creative director of Yank and Limey. “This project truly allowed Yank and Limey to showcase our talents as well as our wide range of expertise in marketing strategy, branding, and design,” he added.
Yank and Limey is also assisting in the development of the Paper & More web site as well as updating Shaughnessy’s corporate site. “It's gratifying to see a project go from conception to reality. Yank and Limey provided the direction and kept us on course. Working with Ben and Paul has been a rewarding experience. They took our vision, made it reality and the results have exceeded our expectations,” said Callahan.
About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey boasts the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA so a client’s message will be on target as well as on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.
Shaughnessy Kniep Hawe (www.skhpaper.com) is one of the leading distribution companies in the country with over 125 years of success in serving the graphic arts industry. The company markets printing papers, business communication papers, as well as graphic supplies to commercial printers, corporations, publishing companies, design studios, advertising firms, and government agencies.
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