On the drive to work this morning, I heard a report that clipping coupons is back in vogue — and even younger people are doing it.

A story in today’s New York Times makes the argument that during our days of gluttonous consumption, coupons weren’t cool ^[1]. But with the economy in the tank, it seems more people of all ages are happy to present their 50 cents off or 10 percent discount piece of paper.

I don’t know how to break it to the New York Times, but I never stopped using coupons. Saving money has always been cool for me, and even my kids (18 and 17) are not averse to using our high school’s ‘Gold Card’ that costs $15 but then gives them a free drink at Taco Bell, discounts at the hometown McDonald’s and free burgers at Sonic’s or Rally’s. We more than make up the $15 in no time, and usually go on to get at least $20 or $30 worth of freebies from the card.

Judging from the parking lot at Shop ‘N Save on $10 coupon Thursday, I’m not alone. Are you a monster clipper, a casual clipper or a ‘not worth my time’ full-price payer?