While women are embracing the freedom of the “no pants” trend, which includes legless unitards, mini-dresses and skin-tight liquid hosiery that subs for structured trousers, men are being called back to the khaki pant.

Dockers is probably making a dig at the ubiquity of denim, by telling men to “Wear the Pants.” But the company is also making a blunt attack against metrosexuality and all that it implies. This is at a time when metrosexuality is so common that people don’t even call it metrosexuality, anymore.

For the first time in nearly a decade, Dockers is relaunch it’s campaign machine with new ad series debuting at the Superbowl. They chose the Superbowl, because it’s arguably one of “the manliest of days on the sports calendar,” according to the Dockers promotion team.

If you haven’t read one of the company’s new “man-ifesto” or call to arm… I mean call to pants. It goes like this (Spoiler alert: It is a tad sexist):

Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of manhood. It’s time to WEAR THE PANTS.

The new 30-second ad, dubbed “Men Without Pants,” will run during CBS’s telecast of Super Bowl XLIV and address the subject of modern masculinity. The ad will show childish men marching and singing: “I Wear No Pants.” The men are interrupted with a message: “Calling all men, it’s time to wear the pants.”

Dockers is calling it a “humorous call to manhood.”

But I wonder why everything has to be so black and white when it comes to masculinity. Why can’t a guy drink a non-fat latte and still retain his masculinity?

This whole wear the pants, be the man, pound your chest and roar stuff just makes me wonder why manhood is darn delicate that it can’t survive on a dance floor.